Global Marketing Director
UK | Full-time
Global Marketing Manager (UK)
Job Summary:
As a Global Marketing Manager, you will play a pivotal role in shaping the company’s marketing strategies across international markets. Your responsibilities will span both the medical and online consumer sectors. This dynamic position requires a blend of creativity, strategic thinking, and cultural sensitivity.
Responsibilities:
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Market Research and Analysis:
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Conduct thorough research to understand global market trends, consumer behaviour, and competitive landscapes.
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Identify emerging markets and assess their potential for growth.
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Analyse data to discover new sales opportunities and tailor marketing efforts accordingly.
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Global Campaign Development:
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Create and launch regionally or culturally appropriate marketing campaigns.
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Collaborate with cross-functional teams to develop compelling promotional materials.
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Ensure consistency in brand messaging across diverse markets.
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Localisation and Cultural Sensitivity:
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Adapt marketing content to resonate with different cultural nuances.
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Address language barriers effectively.
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Avoid translation errors by overseeing accurate translations of slogans, taglines, and other marketing materials.
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Product Positioning and Market Entry:
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Determine which products and services are best suited for specific markets.
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Develop strategies for successful market entry.
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Work closely with product teams to align offerings with customer needs.
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Brand Management:
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Safeguard brand integrity globally.
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Monitor brand perception and address any discrepancies.
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Ensure consistent brand messaging across all touchpoints.
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Collaboration and Coordination:
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Coordinate with different marketing agencies to drive growth in different markets.
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Foster cross-functional collaboration with sales, product, and creative teams.
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Facilitate knowledge sharing and best practices across regions.
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Metrics and Performance Evaluation:
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Set clear KPIs for global marketing initiatives.
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Regularly evaluate campaign performance and adjust strategies as needed.
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Optimise marketing spend to maximise ROI.
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Position:
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As Global Marketing Manager you will report to the CEO of the company.
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Qualifications:
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Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
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7 or more years of experience in global marketing, preferably in the medical or online consumer industry.
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Proficiency in multiple languages is advantageous.
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Strong analytical skills and ability to interpret market data.
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Excellent communication and interpersonal abilities.
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Willingness to travel internationally as needed.
Compensation:
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Competitive salary commensurate with experience.
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Additional benefits include health insurance, stock options, and flexible work arrangements.
To apply, please submit your resume and a cover letter highlighting your relevant experience and customer service skills to ilans@ohhmed.com